CLIENT: REALMET
CORPORATE BRAND IDENTITY
CORPORATE BRAND IDENTITY
TASK:
Creating a corporate identity, the main components of which include the generation of a logo and corporate slogan.
EXECUTION:
Modern, clean and direct graphic stylisation of a container, derived from a single geometric shape, played out in size and position in space. The idea that suggests is the creation of a product "tailored to the customer" (reference to each unique size that the Company can design and create).
To attract the attention of the audience helps the colour range, which varies from bold bright yellow - a symbol of optimism, clarity and positive attitudes in psychology (more precisely in the cognitive sciences) - a symbol of perception, to dark gray. Yellow is the colour of leaders, in which power, charisma and brilliant radiance are intertwined.
When used in classic grey, the graphic sign could suggest a sense of stability, security and comfort. In this case, it symbolizes aristocracy, restraint, stability, class and style.
