client: PORSCHE BULGARIA
DEALERS CONFERENCE
Exactly the automotive business can rightfully be compared with a race. It is a real race.
Competing with time, with rivals, with fans' expectations, with innovation...  
Automotive business is competition with the future. We created a racing environment and sensation, a perception of a race track. Something between a Formula 1 track, a touring car circuit or a rally.
DEALER FORMULA is a dealer conference that talks about how dealers do it. This is their formula for success.

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