Client: Audi Bulgaria
Audi Start My Fire
The lighter was received as a Christmas present by the Audi Bulgaria VIP clients. Our task was to provide additional user experience. We promoted the new Audi R8 with a special sound effect - when igniting the lighter the sound of an Audi R8 engine roars.
Awards & Recognition:
Bronze Award | FARA 2013 | One-to-one Communication
Finalist| FARA 2013 | Innovative use of traditional media