Client: Audi Bulgaria
Audi Start My Fire
The lighter was received as a Christmas present by the Audi Bulgaria VIP clients. Our task was to provide additional user experience. We promoted the new Audi R8 with a special sound effect - when igniting the lighter the sound of an Audi R8 engine roars.
![](https://cdn.myportfolio.com/15c23478ba6c7e3b2fd22476cc1d08ea/a6668400-bcf1-4e0c-ac7f-108dc76af5ee_rw_1920.jpg?h=938d8d413333acdc6862f5c9365abd27)
![](https://cdn.myportfolio.com/15c23478ba6c7e3b2fd22476cc1d08ea/4d087cf7-6f52-4c8c-9059-15bb30f1038c_rw_1920.jpg?h=fee8a000f41ccf5d45f8d7443ee31aa4)
Awards & Recognition:
Finalist| FARA 2013 | Innovative use of traditional media