![](https://cdn.myportfolio.com/15c23478ba6c7e3b2fd22476cc1d08ea/86616661-d550-4907-8293-184d7ea4ecb0_rw_1920.jpg?h=c4ea4c284aec0e634f77ec693ec1d8b8)
Client: Audi Bulgaria
Guerilla Campaign
TASK:
To remind that quattro system has advantages during winter time.
To remind that quattro system has advantages during winter time.
IDEA:
To pave the way where non exist.
To pave the way where non exist.
EXECUTION:
In January, in front in Vitosha mountain, we raised an installation, creating an optical illusion. The construction simulates road with a centerline, which passes directly through the mountain.
In January, in front in Vitosha mountain, we raised an installation, creating an optical illusion. The construction simulates road with a centerline, which passes directly through the mountain.
The facility, with a high of 120 meters and area of 340 square meters, was positioned at the foot of Vitosha mountain.
The installation was seen from one of the biggest boulevards in Sofia - Bulgaria Blvd and the Southern Arc of the Ring Road.
The installation was seen from one of the biggest boulevards in Sofia - Bulgaria Blvd and the Southern Arc of the Ring Road.
![](https://cdn.myportfolio.com/15c23478ba6c7e3b2fd22476cc1d08ea/913af1a9-9de6-48cb-9590-2c1e47e8a87f_rw_1920.jpg?h=de2989786d3b78fadc9e3a8bbbd585fb)
![](https://cdn.myportfolio.com/15c23478ba6c7e3b2fd22476cc1d08ea/5d24025d-9925-45fe-9b92-1cc695994b75_rw_1920.jpg?h=430c81361a0392d9a779c202d4231e97)
![](https://cdn.myportfolio.com/15c23478ba6c7e3b2fd22476cc1d08ea/1a883368-dd98-4c2b-b8df-3a01d2ae27b3_rw_1920.jpg?h=b8f705f11007ebd826d7bd89485cde7e)
Awards & Recognition:
Golden Drum Winner | GOLDEN DRUM, International Advertising Festival, Portoroz 2015 | Out of Home | Automotive
Gold Award | FARA 2015 | Out of Home | Ambient
Bronze Award | FARA 2015 | New Communication Channels
Bronze Award | AUDI COMMUNICATION AWARD 2015 | Single Activity
Finalist | AD BLACK SEA International Advertising Festival, Batumi 2015 | Communication Idea in Industry
Gold Award | FARA 2015 | Out of Home | Ambient
Bronze Award | FARA 2015 | New Communication Channels
Bronze Award | AUDI COMMUNICATION AWARD 2015 | Single Activity
Finalist | AD BLACK SEA International Advertising Festival, Batumi 2015 | Communication Idea in Industry