Client: Audi Bulgaria

Guerilla Campaign

To remind that quattro system has advantages during winter time.
To pave the way where non exist.
In January, in front in Vitosha mountain, we raised an installation, creating an optical illusion. The construction simulates road with a centerline, which passes directly through the mountain.
The facility, with a high of 120 meters and area of 340 square meters, was positioned at the foot of Vitosha mountain.
The installation was seen from one of the biggest boulevards in Sofia - Bulgaria Blvd and the Southern Arc of the Ring Road.
Awards & Recognition: 

Golden Drum Winner | GOLDEN DRUM, International Advertising Festival, Portoroz 2015 | Out of Home | Automotive
Gold Award | FARA 2015 | Out of Home | Ambient
Bronze Award | FARA 2015 | New Communication Channels
Bronze Award | AUDI COMMUNICATION AWARD 2015 | Single Activity
Finalist | AD BLACK SEA International Advertising Festival, Batumi 2015 | Communication Idea in Industry

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