Client: Audi Bulgaria
Guerilla Campaign
TASK:
To remind that quattro system has advantages during winter time.
To remind that quattro system has advantages during winter time.
IDEA:
To pave the way where non exist.
To pave the way where non exist.
EXECUTION:
In January, in front in Vitosha mountain, we raised an installation, creating an optical illusion. The construction simulates road with a centerline, which passes directly through the mountain.
In January, in front in Vitosha mountain, we raised an installation, creating an optical illusion. The construction simulates road with a centerline, which passes directly through the mountain.
The facility, with a high of 120 meters and area of 340 square meters, was positioned at the foot of Vitosha mountain.
The installation was seen from one of the biggest boulevards in Sofia - Bulgaria Blvd and the Southern Arc of the Ring Road.
The installation was seen from one of the biggest boulevards in Sofia - Bulgaria Blvd and the Southern Arc of the Ring Road.
Awards & Recognition:
Golden Drum Winner | GOLDEN DRUM, International Advertising Festival, Portoroz 2015 | Out of Home | Automotive
Gold Award | FARA 2015 | Out of Home | Ambient
Bronze Award | FARA 2015 | New Communication Channels
Bronze Award | AUDI COMMUNICATION AWARD 2015 | Single Activity
Finalist | AD BLACK SEA International Advertising Festival, Batumi 2015 | Communication Idea in Industry
Gold Award | FARA 2015 | Out of Home | Ambient
Bronze Award | FARA 2015 | New Communication Channels
Bronze Award | AUDI COMMUNICATION AWARD 2015 | Single Activity
Finalist | AD BLACK SEA International Advertising Festival, Batumi 2015 | Communication Idea in Industry
