client: AUDI Bulgaria
AUDI SQ7 PRE-PREMIERE
THE CHALLENGE:
To attract the attention on the new model by Audi - SQ7, before its official launch in Bulgaria.
THE IDEA:
The giant shines with its might on the mountain above Sofia. 
EXECUTION:
The newest SQ7 is the most powerful model by Audi, equipped with the quattro system -  master of the speed highways and conqueror of the hard-to-reach roads in the mountains.
The terrain we have chosen is located on Vitosha mountain, right above the southern part of  the Sofia`s ring road. Thus we managed to get the attention of everyone driving in the area.
The matrix LED headlights are a key element of the unique identity of the model. We used them as a primary motive and we created a light installation, an exact copy of the  emblematic headlights of the SUV. The installation was over 60 meters long, with 180 square  meters of lighted area. The creation took over 2000 meters of led lighting and over 100 000 light-emitting diodes.
AWARDS & RECOGNITION: 
Bronze | FARA 2016 | Out of Home - Ambient
Nomination | FARA 2016 | Innovations in traditional media


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