NRG Brands | integrated marketing communications agency

Client: Audi Bulgaria

Premiere of Audi Q6 e-tron

IDEA:

Audi Q6 e-tron takes you far.

The car’s 625 km range became the core theme. We amplified the idea of a long journey by taking guests far north. In the largest film studio with a water tank, they arrived at the Arctic Ocean: the floor was covered with ice, and glowing icebergs recalling the Q6’s electric heart floated on a dark, mirror-like surface. Snow fell, and everything was frozen in cold. Gradually snow turned to rain, the ice to dandelions, a rainbow appeared, and we returned to hot summer Sofia.

We sharpened our senses, trusted our instincts, felt the direction, and merged with nature.

We transformed the wind into the sound of our movement, light - into our gaze. We drew power from the elements, speed from lightning.

And left the softness to the fluffy clouds.

A companion with surprising energy and endurance, capable of taking you beyond expectations... and bringing you back home.