Client: Audi Bulgaria
The City Is Its Stage – The Premiere of the New Audi Q3
The sporty yet elegant character of the Audi brand is deeply connected to the rhythm and culture of the city.
The new Audi Q3 was unveiled through rhythm, emotion and movement — the language of dance. The venue transformed into an urban stage: a stylised street with colourful shop windows, a pedestrian crossing echoing piano keys, and traffic signs and lights reimagined as an artistic installation.
From the very first step inside, guests became part of the performance, moving through choreographed scenes inspired by café culture, fashion, movement and sport.
In the final moment, a living curtain of dancers drew back, revealing the main character — the Audi Q3.
