client: AUDI Bulgaria
GUERILLA CAMPAIGN
TASK:
To remind that QUATTRO System has advantages during winter time.
IDEA:
To pave the way where non exist.
In January, in front in Vitosha mountain, we raised an installation, creating an optical illusion. The construction simulates road with a centreline, which passes directly through the mountain.
The facility, with a high of 120 meters and area of 340 square meters, was positioned at the foot of Vitosha mountain.
The installation was seen from one of the biggest boulevards in Sofia - Bulgaria Blvd and the Southern Arc of the Ring Road.
Awards & Recognition: 
Golden Drum Winner | GOLDEN DRUM, Inrernational Advertising Festival, Portoroz 2015 | Out of Home | Automotive
Gold Award | FARA 2015 | Out of Home | Ambient
Bronze Award
| FARA 2015 | New Communication Channels
Bronze Award
| AUDI COMMUNICATION AWARD 2015 | Single Activity
Finalist
| AD BLACK SEA International Advertising Festival, Batumi 2015 | Communication Idea in Industry

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